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Agency Application

2021 Watertown Area United Way Allocation Application


Did you apply online in 2021? Take a brief 7 question survey to help Watertown Area United Way better help you have an enjoyable online application process. Please email any questions, concerns, or ideas to


Survey Link:



All applicants are required to have or create an account to complete and submit your application.  All applicants will also need to submit a Letter of Intent (LOI) by email or mail.

To watch a video on how to fill out the online allocation application please click here. 

*If you were not able to attend zoom Q & A session please visit this YouTube link to watch the first part. Unfortunately, the zoom did cut off the session early but in part 2 the director just went over the timeline and deadlines. Q & A recording: 

Account Information

Keep your user name and password handy so that you can "save a draft" and return later to complete your online application. Use your agency name as the password and NOT personal information. For example, "UnitedWayWtn" not "JDoe17" or "SoccerMomJane." If you are one of many programs under the same agency then use this format: "ICAP Dining" or "HSA Serenity" to prevent any confusion or duplication of usernames. Also, this username and password will be the same username and password you will use for any FUTURE agency applications. Looking ahead you will not be able to view past submissions but can always request them from the Watertown Area United Way office at (605) 886-5815. If you have applied previously and need a copy of your most recent 2020 application please call 886-5815 or email

  • LOGIN HERE (If you already have a user name and password)

  • CREATE AN ACCOUNT (New users only - an email will be sent to you)
  • RESET YOUR PASSWORD (if your email has been used previously, you can reset your password)
  • LOGOUT (Be sure to log out once you have saved your draft or submitted your application)

Incomplete applications will NOT be accepted.  Do not leave any blanks; enter N/A if not applicable. Specific required fields will be marked with a red asterick. With any questions please do not hesitate to ask your local Watertown Area United Way director for help. This is our first year applying online and likely there will be obstacles and plenty of questions.

Letter of Intent

Purpose of LOI

  • To communicate interest in becoming or remaining a partner agency with Watertown Area United Way.
  • The LOI must be emailed to or mailed to PO Box 283, Watertown, SD 57201 by 5:00pm on Friday, April 30, 2021
  • Submission of a LOI does not guarantee funding but it is an application requirement. Without the LOI your application will be viewed as INCOMPLETE and will NOT be accepted.
  • You may address the LOI to Watertown Area Untied Way, Watertown Area United Way Board of Directors, or Ms. Laura Hoiten, Executive Director. 
  • Tip: Put your LOI on letter head, include your mission statement, statistics, share a brief  explanation why funding is needed, thank United Way for previous years of funding (if applicable), include both the agency name and program name somewhere on the LOI, include quotes from those served, or explain how your agency falls underneath a primary focus area (education, health, & financial stability). 

To view a sample LOI click here

Eligibility Requirements

  1. Be incorporated as a nonprofit/charitable 501(c)(3) organization to which contributed income is fully exempt under Federal and State law. A COPY OF THE LETTER CERTIFYING YOUR TAX-EXEMPT STATUS UNDER INTERNAL REVENUE CODE SECTION 501(C)(3) MUST ACCOMPANY THIS ONLINE APPLICATION. You will be asked to submit this within your online application. 

  2. Be governed by a responsible and active volunteer Board of Directors that serves without pay, meets regularly, and exercises effective administrative control.

  3. Request funding for an ongoing program or expense. United Way does not fund one time projects or individuals. We look to support programs serving the most people in the Watertown Area either by providing education, bettering health, or supporting financial stability. Our application is only open once a year and will not accept any applications outside the March through May window. If you miss the allocation application window, please reach out to Watertown Area United Way the following January or February months for the next application period. 

  4. Have operated in the Watertown community or around the area for one full year or more before applying for Watertown Area United Way funding.

Please be aware that all funds allocated in during the year 2022 are dependant upon the United Way reaching its set campaign goal in the Fall and Winter of 2021. Should the goal not be met by the campaign wrap-up in 2022, the Allocation's Committee would adjust the allocated amounts accordingly.


What to Expect for Allocations and What is Required of Partner Agencies

The Watertown Area United Way is a local independent non-profit funded by thousands of individuals and businesses who generously contribute to the annual United Way Campaign. United Way looks to support organizations and programs in the Watertown Area but will accept applications from county wide efforts. In reviewing applications for United Way funding, the Watertown Area United Way Allocations Committee is most interested in programs that provide services in the areas listed below.

- Health

- Education

- Financial Stability

- Safety

- Human and Social Services

- Wholesome Recreation for Children

- Address Other Major Community Needs


Preference is given to programs that impact a broad constituency in the Watertown Area relative to the funding requested, and to requests for funding operational expenses rather than capital expenditures. A group requesting funding may be expected to demonstrate that need it addresses are not otherwise being met adequately in the area.The Watertown Area United Way encourages cooperation among all United Way agencies. At least ONE representative of the applying agency is REQUIRED to appear before the Allocations Committee to give a brief presentation about the agency program, answer any questions about application, or address any conerns brought up by the Allocations Committee. You will be notified by Watertown Area United Way once your agency program's interview has been scheduled. The Watertown Area United Way Board of Directors will make the final decision concerning allocation of United Way funds and reserves the right to approve or deny any application for funding, whether based on the above criteria and requirements or for any other reason. 

Awarded agencies will be expected to publicly recognize as a partner agency. This may be done through banners, t-shirts, stickers, plaques, social media shout outs, or another form of recognition to let the public know that your program is supported by Watertown Area United Way. Partner agencies are expected to cover the cost(s) associated with recognition and should NOT request funding outside of the allocation application window for supplies or funds.

Partner agency programs will be expected to have one or more representatives attend the Kick-off Event, Wrap-up Event, Recognition Celebration, and any other additional Agency Meetings. Watertown Area United Way does greatly appreciate and truly value the agency volunteers who help support the United Way Campaign by being a LE or BD division volunteer. Although partner agency programs are not required to volunteer as LE or BD volunteers it is greatly appreciated by United Way board and staff. Partner agencies are also required to be mindful of the United Way Black Out traditionally held in September and October in the begining of campaign season.

During a United Way Black Out partner agencies are asked to refrain from conducting any fundraising drives (solicitation). ATTENTION: For the year of 2021 there will be NO BLACK OUT but in future campaign years it will return. Watertown Area United Way Board of Directors and staff understand that 2020 and the first months of 2021 have been so difficult for everyone. To aide in the recovery of our partner agencies the United Way will not hold the Black Out period but asks that agencies still participate in the annual campaign. REMEMBER, that all funds allocated during 2022 are dependent upon the United Way reaching its campaign goal in the Fall and Winter of 2021. Should the goal not be met by the Wrap-up event in 2022 the Allocations Committee will adjust the allocated amounts accordingly. 

It is required to complete and submit the online application for 2022 funding. Submission of the application constitutes confirmation by the applicant that it meets and agrees to comply with the requirements set by United Way. Failure to comply with these requirements may result in a reduction or loss of funding. Applicants will be asked for financial forms, audits, and other related documentation. Click here to view Watertown Area United Way's Financial Accountability requirements. You must email or mail the LOI by April 30, 2021. Within the online application you will be asked to submit your most recent IRS 990, written policy of nondiscrimination, program logo, and counterterrorism compliance. All applying agencies will be asked for a new success story that will be used by United Way for publicity and during campaign. Any photos related to the success story may be submitted to

The Allocation Interivew

Partner agencies will have access to wifi, projectors, and whiteboards in the interview rooms during your presentation. You are not expected to bring a powerpoint presentation, poster, or other related materials for your interview but can if you would like. If you would like to utilize one of these resources or expect to bring additional materials for your presentation please notify the Executive Director before hand. Interviews last anywhere from 15 to 20 minutes. Allocation interviews are typically held the monring of Wednesday and the afternoon of Thursday. Depending on how many more potential agencies apply we may have to extend interviews into a full two day schedule. Once all agency interviews are scheduled the United Way Executive Director will disperse that schedule to all applying agencies. If you have a conflict with your interview time please reach out to the United Way office by email at or phone at (605) 886-5815. United Way will do its best to accomodate for everyone's schedule but may not be able to meet every schedule request. Click here to view the 2022 Allocation Interview Presentation Template. 


2021 Allocations Timeline for 2022 Funding 

March 19th  -  Online Application will go live on
April 30th  -  Letter of Intent (LOI) is due via email or to be mailed to the United Way office by 5:00pm Friday, April 30th.
May 7th  -  Online applications are due by 5:00pm Friday, May 7. The online application portal will close at 5:00pm on Friday, May 7 and will NOT accept any late applications or LOI's.
May 19th & 20th  -  2021 Allocation Interviews will be held at LATC in rooms 430 and 433 upstairs. Applying agencies will be able to wait socially distanced in the cafeteria space by the bookstore before your interview.
May 20th  - Allocations Committee will meet with the full Board of Directors to discuss allocation amounts.
June 24th  -  If needed the Board of Directors will discuss further at the June meeting about allocation amounts.
June/July 2021  -  Award Letters will be sent out to the 2021-2022 partner agencies. Agencies who do not receive 2022 funding will be reached by email or phone for an update on their 2022 funding request. 
September 2021  -  Watertown Area United Way Kick-off will be held at Montgomery's Furniture. Once we are closer to the event United Way will decide whether the Kick-off will be in-person or ON AIR and ONLINE.
Late August - January/February 2022  -  Watertown Area United Way 2021-2022 Campaign
January 2022  -  First 2022 allocation will be sent to partner agencies.
January/February 2022  -  Watertown Area United Way Wrap-up will be held at Montgomery's Furniture. Once we are closer to the event United Way will decide whether the Wrap-up will be in-person or ON AIR and ONLINE.

To view a 2021 Allocations checklist for 2022 funding click here.

To view a pdf of  the 2021 Allocation Application click here. Since you will not be able to move onto the next page without all required fields filled out, it would be best to use this pdf to prepare your answers before you start to work on the online application. Within the application there are a few financial excels to download, fill out, and then upload. Here the fiinancial excel templates beforehand so you may prepare your answers.  


The Watertown Area United Way is a non-profit community based volunteer organization whose purpose is to assist in meeting human care needs of Watertown Area residents. Watertown Area United Way is proud to have served and continues to serve the Watertown Area since June 1970.